Britney Kennedy’s mission to empower the youth through her pageantry
At just 21, Britney Kennedy is about to step onto one of the biggest stages of her life: the International Junior Miss South Africa 2025 Nationals.
Coming from Bonteheuwel, a place often defined by its challenges of gangsterism, youth unemployment and drugs, Kennedy’s aim is to rewrite the narrative.
For her, pageantry is not just about a crown or sash — it’s a platform to show the world that dreams are possible, no matter where you come from and about breaking free from limitations and inspiring the next generation to believe in themselves.
The International Junior Miss (IJM) pageant, which she will compete in, has been empowering young women since 2008.
The competition promotes self-awareness and achievement in youth and women aged four to 24.
The IJM pageant celebrates beauty, brains, talent, and confidence.
Contestants are judged across three main categories—Evening Wear, Fun Fashion, and Interview—without the pressure of a swimsuit competition.
The goal is to encourage contestants to embrace their individuality while advocating for positive change in their communities.
“I’ve always been passionate about pageantry,” said Kennedy, who is also Miss Western Cape 2024.
“But what excites me the most is using this journey to show younger people that their dreams are valid. I want them to understand that their environment does not define who they are or what they can achieve. With hard work, anything is possible.”
Through her seven years in pageantry, Kennedy has transformed, learning to embrace not just her beauty but her voice.
“It’s been an incredible growth experience,” she reflected. “Pageantry has taught me to be articulate, confident, and empathetic. It’s made me realize that I have a responsibility to use my platform to give back—to make a difference and put smiles on people’s faces.”
Kennedy ’s love for charity work runs deep, and it’s something she is eager to expand on through the competition.
“I’ve always believed in the power of giving back. This platform allows me to touch more lives and help those who are struggling. For me, it’s not about winning—it’s about what I can do with this opportunity to make an impact.”
As she prepares for the competition, Kennedy is feeling a mix of excitement, stress, and anticipation, but her family’s support keeps her grounded.
"I’m looking forward to meeting new people and creating lasting memories. But the best part is knowing that I’m not doing this alone. My family is with me every step of the way.”
Kennedy said winning the title would be a dream come true, not for personal gain but rather for community growth.
“For me it's about giving back to the community.
“If I win, it will mean being a positive light for others. I want to inspire the youth in my community, especially those who struggle to meet basic needs.
“How can a child focus on their education when they don’t have things like soap, toothpaste, or a clean washcloth? I want to raise awareness around these issues and fight for children who are often forgotten.”
To anyone thinking about entering a pageant for the first time, Kennedy has simple advice:
“Pageantry is not just about beauty or grace.
It’s about using your platform to advocate for something bigger than yourself. It’s about fighting for what you believe in and making a real difference in the world. It has helped me grow in ways I never imagined, and I’ve learned so much about myself along the way.”
tracy-lynn.ruiters@inl.co.za