The new trend of sleep tourism: Can a holiday really improve your sleep?

Holidays are usually about exploring new destinations, indulging in exciting activities, or simply unwinding by the pool with a cocktail in hand. However, an emerging trend is redefining the purpose of travel—welcome to the world of "sleep tourism".

Sleep tourism is gaining momentum as part of the global wellness tourism industry, which is currently valued at over US$800 billion (R150 billion) and expected to expand significantly. 

This unique travel niche caters to those seeking not just relaxation but deep, restorative sleep in luxurious settings designed specifically for rest and rejuvenation.

Why are people travelling for sleep?

The rise of sleep tourism highlights just how sleep-deprived modern society has become. Chronic sleep deprivation is linked to numerous long-term health concerns, including poor mental health, cardiovascular disease, metabolic disorders, and an increased risk of early mortality. 

For many, getting a good night's sleep has become a luxury—one that high-end hotels and dedicated sleep retreats are now capitalising on.

A survey by the Hilton Hotel group found that “rest and relaxation” are the top reasons why  people want to go away.

Hotels across the globe are introducing specially curated sleep experiences, offering everything from soothing aromatherapy fragrances, black-out blinds, soundproofed sleep suites to AI-powered mattresses and sleep butlers who tailor rest-enhancing rituals for guests.

But does a hotel stay truly guarantee better sleep?

One of the key elements of quality sleep is optimising the sleep environment—something that high-end sleep retreats take very seriously. 

Sleep-friendly hotels incorporate advanced sleep hygiene practices, including premium mattresses and pillows, blackout curtains, and temperature-controlled rooms.

In addition to a well-curated sleep setting, being on holiday removes common stressors such as work deadlines, household chores, and caregiving responsibilities, allowing the mind to fully unwind. Without the usual nightly disruptions, guests are naturally inclined to sleep better, regardless of the special amenities offered.

Bringing sleep tourism home: Five tips for a sleep sanctuary

While a holiday designed around sleep sounds tempting, the reality is that all vacations must come to an end. 

Fortunately, you don’t need to check into a luxury sleep retreat to enjoy the benefits of quality rest. Here are five ways to create your own sleep-friendly environment at home:

1. Dim the lights before bed: Use blackout curtains to block out unwanted light and keep the room cool for the best sleep conditions.
2. Develop a bedtime routine: Establish a calming pre-sleep ritual, such as taking a warm shower or reading a book.
3. Stick to a sleep schedule: Consistency is key. Try to maintain a regular sleep and wake time, even on weekends, to support your body’s internal clock.
4. Optimise your sleep environment: Use blackout curtains to block out unwanted light and keep the room cool for the best sleep conditions.
5. Upgrade your bedding: Invest in a comfortable mattress and fresh, supportive pillows to enhance sleep quality.

The future of sleep tourism

As sleep continues to be recognised as an essential pillar of well-being, sleep tourism is expected to evolve further, with more hotels and wellness retreats offering personalised sleep-focused experiences. 

While a luxury sleep holiday may provide a temporary fix, prioritising sleep in everyday life is the key to long-term health and well-being.

IOL Travel