Tom's Guide noted that HONOR's ALPHA PLAN is making a big bet on the agentic future, focusing on AI technologies that can revolutionise device interactions. ZDNet highlighted the potential impact of this plan on the tech industry, particularly with competitors like Samsung.

Digital Trends emphasised HONOR's aim to take on Apple and Samsung with its $10 billion ALPHA PLAN. CNET reported that HONOR is now offering seven years of Android OS and security updates for its flagship phone series, positioning itself alongside Samsung and Google as a leader in long-term software support.

During MWC 2025, HONOR's AI innovations received significant attention from prominent figures, including King Felipe VI of Spain.

The King showed great interest in HONOR's AI Deepfake Detection technology during his booth tour at HONOR, particularly in its ability to combat potential online identity scams fuelled by AI filters, which have become a pressing issue in Spain.

He praised HONOR's R&D efforts in fake detection, noting its potential to protect users against these threats.

King Felipe VI, along with Diana Morán, the Minister of Science and Innovation, was also impressed by HONOR's AI Agent, the world's first GUI-based personal mobile AI agent, which can seamlessly interact with third-party applications.

A demo showcasing the AI Agent's ability to book a restaurant using voice commands was particularly surprising to the King. This capability highlights the potential for broader integration and collaboration, aligning with HONOR's vision of creating an open and inclusive AI ecosystem.

HONOR's innovations have received widespread recognition, winning over 50 media awards at MWC 2025 for its AI innovations and excellent products.

TechRadar hailed the HONOR Watch 5 Ultra as the "Best Smartwatch" of MWC 2025, lauding its rare combination of affordability, system-agnostic compatibility, and impressive battery life. The publication highlighted its titanium shell, 1.5-inch AMOLED screen, and 15-day battery life.