Last year, over 300 000 new users joined Yaga, a clear indication that more people are joining the bandwagon.

“Many sellers are amazed at how easily they make a few extra thousand rands just by selling items they no longer use—some even say they’ve become addicted to it! After all, who wouldn’t want to earn some extra cash?” quipped De Klerk.

Initially, Yaga’s main buyers were women aged 25-45 who are budget-conscious. However, they are now seeing a growing number of shoppers across all income brackets. “In 2024, the most expensive item sold on Yaga was a Rolex watch for R66,000—a clear sign that more people are embracing the idea of preloved shopping.”

Social media has undeniably been a driving force behind the growth of the online secondhand market. Yaga brings both worlds together and helps expand a seller’s business to a new audience who is looking for a more secure option.

“The secure escrow payment system ensures that funds are released only after transactions are completed, fostering a level of trust and security that sets Yaga apart from other online marketplaces,” said De Klerk.

The Yaga community is essential in helping report suspicious listings and have also implemented technology to detect and remove counterfeit items as quickly as possible. They are exploring AI-driven solutions to further strengthen our efforts in maintaining a trustworthy marketplace.

IOL spoke to Metro FM presenter and actress Zola Ayabulela Mhlongo and while she no longer thrift shops as she once did in Varsity, she sees the value in the second-hand market.

“I think the pre-loved market is continuously growing, you find yourself having so many clothes in your cupboard, some of them you’ve only worn once or twice and instead of getting rid of them or giving them away why not make a little money out of it, sell someone a really good quality item at a reasonable price.

#second-hand

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