Performance Meets Style: adidas Sportswear drops the Lightblaze sneaker
adidas Sportswear kicks off the Lightblaze era, unveiling the first release from its cutting-edge sneaker line.
Born from sport and made for style, the Lightblaze sneaker is woven into the very fabric of adidas Sportswear’s comfort-first DNA.
Offering versatile footwear designed for those who value both comfort and style in their everyday movement, this new release elevates both performance and fashion.
Headlined by singer Tate McRae, who recently joined the Three Stripes family, and Paris Saint-Germain forward Bradley Barcola, the campaign embodies their unique styles, seamlessly blending athletic performance with fashion-forward appeal.
Engineered to support those leading busy, active lives, Lightblaze fuses trending design with everyday functionality.
With bold monochromatic colour blocking, complemented by the iconic three-stripe branding on the outer foot, the shoe is as versatile as it is stylish—ideal for refining a minimalist look or embracing a relaxed, no-fuss aesthetic.
The upper combines a mix of suede, leather, and mesh overlays, offering an eye-catching texture and dynamic edge to the sharp design lines.
Taking inspiration from the running world, the Lightblaze sneaker is built to accompany you through every moment of the day.
Featuring adidas’ cutting-edge performance technology, it boasts a full-length Lightstrike midsole, borrowed from the brand’s record-breaking Adizero running family.
This resilient, responsive foam delivers lightweight cushioning, enhancing your movement with 360° support—making it perfect for all-day wear. A full-length rubber outsole ensures maximum grip and durability, whatever the day brings.
Tate McRae, speaking about the new release and her second campaign with adidas, says, “When I’m putting together my everyday look, footwear is always a priority.
“From tour rehearsals to dinner with friends, I need a shoe that can carry me from day to night, offering ultimate comfort. That’s why I love the new Lightblaze model. Stylish, comfy, and perfect for mixing and matching with all my fits.”
Aimee Arana, Global Senior Vice President of adidas Sportswear and Training, adds, “At adidas Sportswear, we transform performance-driven innovation into modern lifestyle products, and that’s exactly what we did with Lightblaze.
“Our customers lead fast-paced lives and demand lightweight comfort in their footwear. By integrating technology from our Adizero running shoes, we’ve delivered responsive cushioning for everyday wear.”
With new colourways and updated silhouettes set to launch throughout 2025, the Lightblaze family is poised to become the go-to sneaker for year-round movement and effortless style.
The first Lightblaze model is now available in stores, on www.adidas.co.za/sportswear, and through the adidas app.