SA start-up sensation’s book offers priceless advice

OWN Correspondent|Published 1 year ago

South African start-up tech phenomenon Alexandria Procter in conversation with co-founder of Innovation City in Gardens, Kieno Kammies of Bloubergstrand.

Alexandria Procter was in Cape Town recently on a flying visit from her home base in London to launch her second book, Upstart.

In conversation with Innovation City co-founder, Kieno Kammies in Gardens on Thursday February 29, Gqeberha-born author, 31, became South Africa's youngest start-up tech phenomenon during her annual break from UCT in 2018, when she came up with the idea for DigsConnect.

Deeply affected by the violent student protests which swept university campuses in 2016, she created a website that would link students with accommodation. DigsConnect has subsequently catapulted into the global fourth industrial revolution.

While Upstart is a deeply personal memoir, it also offers priceless business insights and advice around start-ups and new tech, especially for the burgeoning African tech start-up ecosystem.

A book review on Upstart to come soon.

South African start-up tech phenomenon Alexandria Procter in conversation with co-founder of Innovation City in Gardens, Kieno Kammies of Bloubergstrand.

Enjoying the launch, are Louis Bugs of the CBD with Felix Anthony of Gardens.

Buying the book, are Lieze-Mari Brink of Oranjezicht and Paige Els of Gardens.

Kate Procter of Rondebosch with Finn Plotz of the Foreshore.

Amanda Khumalo and Veliswa Siyila, both from Ilitha Park in Khayelitsha.

Sinoban Krutani with Amanda Mazula, both from Delft.

South African start-up tech phenomenon Alexandria Procter, centre, with winner of the Student Entrepreneur of the Year Award 2020, Denislav Marinov of Rondebosch, left, and software developer, Raphael De Sousa of Milnerton, right.

Chi-Chi Xu with Kyle Jacobs, both from the CBD.

Sue and Vu Qabaka came from Gordon’s Bay for the launch.

Proud parents to Alexandria Procter, Dr Peter Procter and Heidi Procter, both from Gqeberha.