A content creator is hired to capture key moments and, if the couple wishes, share them live on social media or curate snippets for later sharing. Picture: Pexels
Wedding trends come and go, and the latest addition is the rise of the wedding content creator.
Unlike traditional wedding photographers or videographers, a content creator is hired to capture key moments and, if the couple wishes, share them live on social media or curate snippets for later sharing.
This service isn’t just for celebrities or influencers, many couples now want to document candid and fun moments with their guests, without the pressure of managing social media themselves.
A content creator takes care of that, allowing couples to enjoy their day while ensuring every memory is captured.
Content creators can tailor their services to the couple's preferences, whether they’re looking for behind-the-scenes footage or curated clips for Instagram Reels and TikTok.
The wedding party and guests can also fully immerse themselves in the celebrations, knowing that these moments are being professionally captured.
There are over 70,000 posts using the hashtag #weddingcontentcreator on social media platforms, with 48,000 of these posted in 2024 alone, according to TikTok. Since January 2023, there’s been a 250% increase in the use of the hashtag.
Some wedding planners are now offering content creation as part of their service packages, making it easier for couples to find a provider.
The services offered by wedding content creators can vary widely, depending on what the couple is looking for. Some couples may want short, social media-friendly clips for platforms like Instagram and TikTok, while others might prefer more polished footage that can be used to create stylish highlight reels.
Additionally, some content creators provide guidance on content strategy, helping couples make the most of viral trends if they wish to incorporate these into their wedding coverage.
As this is still a relatively new service, prices can vary significantly. Couples should discuss their budget with the content creator, as many are flexible depending on factors such as the number of videos required, the level of editing involved, turnaround time, and whether a content strategy is included.
It's important to note that a wedding content creator is not a replacement for a videographer. While a videographer provides a fully edited package, capturing speeches, reactions, and a coherent story of the day, a content creator offers more spontaneous clips and raw footage.
A videographer tells the wedding story, while a content creator equips couples with content to share their own version.
Couples should also be mindful of their guests’ privacy. Before the big day, it’s a good idea to check if guests are comfortable being featured in content that could be shared widely on social media or even go viral.
Respecting the preferences of friends and family ensures everyone enjoys the day without any concerns about appearing online.
IOL Lifestyle