Rethink your drink: the sober curious trend that’s changing the game
For years, Dry January has been a popular challenge, giving people a chance to hit the reset button after the festive season’s indulgence.
But as February rolls on, many find themselves back at the bar, wondering why they struggled to stick it out.
The truth? It’s not just about willpower it’s about brain chemistry
According to Shannon R Hurst, Director of Clinical Services at Ethan Crossing Recovery Center, "Alcohol disrupts the brain’s natural dopamine production, creating an artificial sense of pleasure and reward.
“When people abruptly stop drinking, they experience a shortage of dopamine, leading to anxiety, depression, fatigue, and loss of motivation. This often causes people to drink again before January is even over, sometimes in binge-drinking cycles."
If you’ve ever wondered why taking a break from or quitting alcohol feels like an insurmountable obstacle, you’re not alone.
According to Hurst, “Our brains become dependent on the extra dopamine that alcohol provides. When you suddenly remove alcohol, your brain has to work hard to restore balance, which can trigger withdrawal symptoms even in moderate drinkers.
“These symptoms may include headaches, nausea, anxiety, and tremors.”
Researchers believe that the recent sober curious movement may be encouraging some people to re-evaluate their relationship with alcohol and the impact that drinking can have on their health.
What does it mean to be sober curious?
Unlike traditional sobriety, which is often linked to addiction recovery, being sober and curious is about mindfully questioning your relationship with alcohol.
It’s not necessarily about quitting drinking entirely but rather about choosing when and why you drink and whether you enjoy it.
Why is the sober curious trend growing?
Health and wellness priorities are changing
More people are prioritising mental and physical well-being, and alcohol doesn’t always fit into that lifestyle.
The rise of wellness-focused living from gym culture to mindfulness practice has encouraged many to reconsider their drinking habits.
A greater awareness of alcohol’s effects
We’ve all heard the saying: A glass of red wine is good for you. But research now shows that even moderate alcohol consumption can lead to:
- Poor sleep and increased anxiety.
- Weakened immune function.
- Long-term risks like liver disease and heart problems.
With this knowledge, more people are choosing to cut back on their health not because they "have to" but because they want to.
The rise of non-alcoholic options
Gone are the days when the only alternative to alcohol was a soft drink or juice. The market for alcohol-free beverages has exploded, with brands now offering:
Craft mocktails that taste just like your favourite cocktails.
Alcohol-free beers that actually taste like beer
De-alcoholised wines for those who still want to enjoy a glass with dinner.
With better alternatives available, ditching alcohol no longer feels like a sacrifice.
The cost factor
Let’s be honest: alcohol is expensive, especially with rising costs of living. Many South Africans are choosing to scale back on drinking as a way to save money while still enjoying social occasions.
Shifting social norms
Drinking culture has long been deeply ingrained in South African society, from braais to after-work drinks. But thanks to the sober curious movement, more people are challenging the idea that alcohol is necessary for a good time.
The benefits of cutting back on alcohol
Even if you’re not planning to quit alcohol entirely, reducing your intake can have powerful benefits:
Improved mental health
Since alcohol affects dopamine levels, drinking less can reduce feelings of anxiety, depression, and mood swings. Many sober, curious individuals report feeling happier and more emotionally balanced.
Weight management and better digestion
Alcohol is packed with empty calories and often leads to poor food choices (hello, late-night kotas and chips!). Reducing alcohol can help with weight management and gut health.
Stronger immune system
Alcohol weakens the immune system, making you more prone to colds, flu and infections. Cutting back can help boost your body’s natural defences.
More meaningful social interactions
Without alcohol, conversations become more genuine and engaging. Many sober, curious individuals find they connect more deeply with friends and family when alcohol isn’t involved.
Whether you decide to cut back, abstain completely, or find a balance that suits your lifestyle, the key lies in understanding your own drinking habits.
As you head out for a social event, take a moment to reflect: “Do I really want this drink or am I just drinking out of habit?”
You might be surprised at the response.