Spotify announced the multi-award-winning R&B singer, Elaine as the EQUAL Artist for October 2024. Picture: Instagram
Rising star Elaine, real name Ndivhuwo Elaine Mukheli, has clocked another major milestone after being named Spotify’s EQUAL Artist for October 2024.
This is a well-deserved nod to her influence as a leading African voice on the global music scene.
Since her breakout in 2019 with her debut EP Elements, which took both local and international charts by storm, the 25-year-old singer has proven she’s not just a one-hit-wonder.
Her blend of soul and contemporary R&B is more than just catchy hooks - it's a reflection of her authenticity.
In a world where the music industry can be ruthless, especially for women, she’s carving her own path and doing it on her terms.
“I’m incredibly proud to stand as an independent African woman, claiming space in an industry traditionally dominated by men,” she shared, and it’s this kind of boldness that makes her a standout artist in the global music scene.
It’s not just South Africa feeling her vibe either - Elaine has built a loyal fan base across the globe, with her top listeners coming from the United States, Nigeria, Kenya, and the UK.
Launched in March 2021, the EQUAL program is part of Spotify's broader commitment to support women in music. It aims to amplify female voices globally, addressing the gender imbalance in the industry
Each month, Spotify selects an outstanding female artist from Africa to be featured as the EQUAL Africa’s Artist. This recognition highlights their contributions to music and their impact on the industry.
Elaine’s rise to stardom wasn’t by chance.
Reflecting on her journey, she revealed: “I've loved music and believed it was my destiny since I was a little girl. I’ve been singing since I was six, and it’s always been my purpose.
“That’s why I’ll never stop singing.” This unwavering dedication is what keeps her at the top of her game, even as she prepares to drop her most personal project yet.
Her upcoming album, “Stone Cold Heart”, set to release on October 11, dives deep into the personal challenges she’s faced over the years.
Chronicling her experiences with trauma and heartache, the album is a confessional piece of art that will resonate with listeners going through their own emotional struggles.
Speaking about her new work, Elaine describes it as a therapeutic journey that’s helped her heal. It’s a blend of classic soulful ballads and new sounds that reflect her growth as an artist.
She’s also a strong advocate for mental health, using her platform to spread awareness and encourage young people to prioritize their well-being.
Her messages of empowerment, especially for women, are a constant reminder of the importance of self-care and pushing through life's toughest moments.
“You deserve to give yourself a chance. Go for it,” she advises anyone hesitant about following their dreams.