In a South African grocery retail first, Checkers has taken to the skies in a specially branded aeroplane. Picture: Shoprite Holdings
Retail giant, Checkers has partnered with LIFT Airlines for a one-of-a-kind special delivery service.
"In collaboration with award-winning airline LIFT, the teal Airbus A320 conducted its maiden flight between Johannesburg and Cape Town at 10am on Thursday. It will continue to operate on regularly scheduled flights between Johannesburg, Durban, and Cape Town this summer," Shoprite Holdings said.
The airplane is emblazoned with “Sixty60” on its sides and “Checkers” on its belly and the plane was first spotted at the OR Tambo International airport.
Shoprite Holdings said aviation enthusiasts and plane spotters can track the aircraft, operated by LIFT, online via its registration number ZS-GAS.
“This festive season, Checkers will be adding something xtra special to its offering, to bring beloved family members together. Watch this space – more will be revealed soon,” the retailer said.
Checkers has also added a fresh set of shoe accessories. Available in packs of five – including a Sixty60 driver, motorbike and the iconic paper bag – these charms can be used to decorate shoes, bags, pencil cases, garden clogs and even dog collars.
These limited-edition pop-in charms retail will be available exclusively on Checkers Sixty60 between October 24 - 28.
From October 29, the charms will be for sale in selected Checkers supermarkets nationwide while stocks last.
IOL
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