Makeup trends that will take over in 2025
A new year brings new 2025 makeup trends to obsess over, and this year’s most popular looks are bolder than ever. After an era of skin-focused trends and neutral colours, makeup is back in full force and meant to be noticed.
According to celebrity makeup artist Clarissa Luna, making a statement is especially important in 2025. “Glam is making a comeback,” says Luna, whose clients include Megan Fox, Jennifer Coolidge, and Mel B. “More and more, I’m getting requests from clients to raise the bar when it comes to makeup. ‘Blah’ is out. Women want to be seen.”
Too Faced global makeup artist Daniel Chinchilla agrees, adding that high shine and sparkle is going to be everywhere. It’s also the easiest way to add extra flair to a look, which anyone can execute—no matter their skill level.
“Shimmer is a huge 2025 trend, and I couldn’t be happier about it,” he says. “It was all over the runways and social media as well. Oh, and most importantly, Beyoncé’s makeup looks! We’re having fun with makeup again, and I can’t think of an easier way to quickly amplify your eye look. Anybody can do it. What I love about the shimmer trend is that you can apply a soft, subtle amount or really pack it on for a full glam look.”
If you’re more of a makeup minimalist, fear not! Good skin will always be in. According to celebrity makeup artist Etienne Ortega, hydrated and healthy skin is great to wear alone or as prep for makeup. “Hydration is key—your base needs to be hydrated to start off,” says Ortega, whose clients include Christina Aguilera, Lana Del Rey, and Becky G. “This comes from the right moisture products, products that protect your skin barrier, and of course, drinking enough water! I love the Milk Hydrogrip Primer.”
Ready to get glammed in 2025? Ahead, professional makeup artists share their top 2025 makeup trends for the new year.
Bold Eyes
When it comes to makeup in 2025, more is more. “From a bold liner to a smoky eye, making a statement is back on the table with no negotiations,” says celebrity makeup artist Clarissa Luna, who created this disco-inspired eye for Jojo. “Expect a shift in makeup as a whole. Glam is here to take up some space.”
Get the look using a palette with plenty of bold colors and finishes, like the Pat McGrath Mothership 1: Subliminal or Makeup by Mario Ethereal Eye Palette: Moonlight.
Flushed Fresh Face
Too Faced global makeup artist Daniel Chinchilla says a perfectly flushed face will never go out of style, but it looks especially fresh in 2025. “Sheer to medium coverage with a glowy gorgeous finish is the name of the game next year,” he says. “It’s the ‘got ready in five minutes look’ but still serving face.”
To re-create, apply a stained “wash of color” on the eyes, lips, and cheeks. “The runways are loving this look, and so are celebrities like Sabrina Carpenter and Jennifer Lopez,” he says.
According to Luna, glowy glazed donut skin is still very much in for 2025. Try the trend with glam to match.
For the best light-reflecting products, we recommend the Charlotte Tilbury Beauty Highlighter Wand in Glowgasm or Rare Beauty Positive Light Liquid Luminizer in Outshine. Pro tip: Don’t forget to add some highlighter to the shoulders and collarbone.
Retro Eyes
“Wearable modern retro eyes are huge for 2025,” says Chinchilla. “We’ve been seeing it all over the runways and on celebs like Gigi Hadid, Hailey Bieber, Yara Shahidi, and Taylor Swift—all of whom have been bringing the glam back. I think we’ve all been doing the natural, no-makeup look for so long that we’re ready to pull out our makeup and have some fun while expressing ourselves.”
Don’t be intimidated by the geometric shape—Chinchilla recommends the Too Faced Killer Liners, which makes drawing lines a breeze. “They’re super creamy and glide on, but once they dry, they last for up to 36 hours,” he says. “It’s the only pencil liner I trust for my celebrity clients, and they’re amazing in the waterline as well. They simply do not budge.”
Red Lips
Red lips have taken a back seat to neutral glosses and lipsticks in recent years, but expect a major comeback in 2025.
For actress Sara Wais, Luna created a red lip with a glossy vinyl finish. Get a similar look with Maybelline Vinyl Ink Liquid Lipcolor in Red Hot.
All the Shimmer
Shimmer elevates any look and is so easy to apply.
“Simply tap it on to your eyelids with your finger,” says Chinchilla. “Go as soft or bold as you wish. Too Faced Disco Crush High Shine Glitter Eye and Face Sparkle is super versatile and comes in six shimmery shades. These have a pure pearl base so they shine like no other! I even love adding some on the cheekbones and collar bone as highlighter.”
Juicy Lips
Take your lip combo to the next level by layering multiple liners and glosses.
“I love this trend because lips are the main character of the makeup canvas,” says celebrity makeup artist Etienne Ortega. “Products that I swear by are my Ortega Beauty Soft Contour Lip Liner in Musa and Agave Glow Color Stick in Nubes, and I finish off the look with the Liquid Icon Hyper Gloss.”
Original article appeared on GLAMOUR UK